B2B product catalogue · Case study
Range of Steel.
Restaurants and hospitality operators often search for equipment by function, size or build requirement. Range of Steel needed to turn a broad offline offering into an online catalogue that prospective B2B customers could navigate.
01 / Context
The challenge
The product range includes kitchen equipment, refrigeration, stainless-steel fabrication, furniture and custom food counters. Without clear categories and individual product detail, it would be difficult for buyers to see the breadth of the offering or begin an informed enquiry.
02 / Work
The approach
I designed a responsive WordPress catalogue with organized product groups and detailed product pages. Enquiry-focused paths let visitors move from browsing to contacting the business. I also manage content, SEO and social media activity connected to the website.
03 / Delivery
What the project delivered
The site gives Range of Steel a browsable digital catalogue for its hospitality products and fabrication services. It supports product visibility and business enquiries without presenting the catalogue as a conventional checkout store.